New Product Forecasting On-line:
Feature 3: Product LifeCycle Analysis

This feature  analyzes the life cycle of a fully mature product using a logistic diffusion framework. However, the value of your last data point must reflect the maximum saturation level of your product for the algorithm to converge. The analysis includes a plot of fitted values and a reporting of the regression parameters as the program adds each additional observation to the estimation procedure. From these estimates the delay factor and inflection point are derived as the product moves through its introduction, growth, and maturity phase of the product life cycle. The decline phase of the product life cycle is excluded from the analysis. To evaluate this phase, please use the Bass Diffusion option. Analyzing the product life cycle of a fully mature product which may reflect many of the characteristics of your new product can give you insight into what values for delay, inflection, and saturation to specify in the first feature of the new product forecasting process. A example file is provided called SDATA2.TXT which shows you the format required for the analysis.

  Please select your file from the Browse Button and Read-in your data...
 
                                                                       
                                                                                              

  

            Historical Data                                              Model Fitted Values